About two weeks ago, I realized that my Yahoo! email address had been hacked.  Luckily, I was sitting right by the computer and could take swift action.  The damage was not too great, as far as I know.  But it got me thinking.

If you receive an email from a friend or colleague you trust with a link and little or no message, do you automatically click on the link?

I’m usually very wary of clicking on anything randomly but after a long day, I sometimes get a little “trigger happy”.  I must have been in that state and clicked on a bad link from a trusted source.

I thought of the ramifications of that same email or a similar one going out to ALL my friends and ALL the contacts I have in my Yahoo! address book, which are many.  Some contacts are acquaintances and business contacts.  They might be in the same frame of mind and casually click on the link without thinking, trusting that I would never send them anything malicious, only to discover that clicking on the link leads to nowhere but trouble.

What an amazing violation of trust, for me and for them.

Granted, I would never send anyone a worm knowingly.  But that’s the insidious part about it.  Once someone has received an email from me with a bad link – however unwittingly – will they ever be totally sure about what I send them again?

This provides a great argument for email blasting services and keeping your email list in a database, separate from your personal addresses.  While your friends may forgive you (eventually) for inadvertently sending them a worm, your business associates may not.

Even the smallest business can benefit from an email service.  The rewards are many and the price, if any, is negligible.  Using an email services can:

  • Guard a list of your clients in a location other than your personal computer.
  • Allow for customers to update their information without your having to be involved.
  • Track email click-thrus so you know what people are interested in.
  • Track email open rates so you know who is reading your information and who is not.
  • Keep customers interested in your products/services.

That’s only a smattering of the benefits.  Despite the prevalence of Twitter, Facebook, Tumblr and other media outlets, email is still highly effective at getting your message to your audience, drawing them to your online media and keeping your brand in their brains.

Not interested in email blasting?  Too busy to bother?  Let’s talk.  You’ll be amazed at how this simple tool can help you.

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